BPA Commitee

Toni Hardwick

Toni has enjoyed a long love affair with jewellery which started in childhood. Toni’s Grandmother’s and Great Aunt’s pearls always fascinated her along with the story of how they were formed.

The thought that a shellfish could create such a wonderful natural gem was inconceivable at a young age.

Toni is a qualified Advanced Operating Department Practitioner (ODP) working part time for the NHS  and as well as working making jewellery in Birmingham’s Jewellery Quarter and, alongside Alan, running the British Pearl Association.

Toni has a caring and creative nature and often described as eclectic. Outside of her jewellery activities she enjoys various arts and crafts, fashion and music. Toni is outgoing, enthusiastic and enjoys working with others. She looks forward to working with members of the pearl community of jewellers, retailers and suppliers to help the industry move forward  through promotion, education and encouragement of the use of ethically sourced pearls and products.

Alan Hadley

Alan is the owner of Birmingham Titanium and Black Zirconium ring manufacturers, GETi and founder member of The Guild of Jewellery Designers. His main role within the BPA is the overseeing and running of the website and membership queries about insurance and supplier partner discounts, along with assisting Toni with competitions and social media content. Alan has worked in the jewellery business for over 20 years with his original expertise lying in precision engineering. Many of the skills learnt from his engineering background transferred easily to his present position with GETi.


BPA Advisors

laurenceRetail Store Advisory & Business Mentoring – Laurence Morris

Laurence Morris is a key advisor to the BPA, supporting members with advice on Wholesaling and the Retail Store environment.

Laurence is the owner of “Laurence Menswear” of Henley on Thames, a leading independent men’s fashion boutique offering quality brands with first class customer service. Laurence has over 30 years experience in the fashion trade, having initially started out in wholesale, exporting garments all over the world and dealing with some of the largest fashion retailers including Burberry, Tommy Hilfiger, brooks Brothers and Polo Ralph Lauren.  In addition to running his own retail business, Laurence acts as a mentor for several “start –up” companies. He is also actively involved in the business community.



BPA committee adriano genisi

Pearl Expert and Qualified Gemmologist- Adriano Genisi

Adriano is a key advisor to the BPA, supporting members with advice on all aspects of the pearl gem.

Adriano graduated from the Gemmological Institute of America over twenty years ago.  His passion for pearls and his “hands on” approach brought him to understand, study and appreciate the culture surrounding the beauty of this natural gem.  Adriano runs a successful pearl consultancy in the buying, selling, certification and education of all pearls. Adriano has recently set up his online pearl jewellery store dedicated to this beautiful gem.