Strategic Vision

It is not enough to work tirelessly to promote and educate the interests of the BPA members and the pearl (cultured and natural) industry as a whole . Our strategic vision is also strive to develop leadership at a national level and to that end, work to organise our organisational capacity.

Staff development, boosting our national advocacy function, strengthening our representation on appropriate bodies, improving our governance, policy and procedures, and upgrading our business procedures are all part of the BPAs strategic vision to position itself as a reliable, smart and effective industry leader.


Effective, accountable and timely communication is an important driving factor of the Committee and staff engage with its members, the pearl (cultured and natural) industry, the broader industry and regulations and the public. Communicative, open and honest relationships is the best way to manage the BPA for the benefit of the current and future generation.

Request a meeting

The BPA is interested in supporting other organisations or individuals who wish to promote the pearl (or related) industry .

If you have an event or exhibition or festival you would like us to promote, please use the “contact us” form or email and we will do our best to include your event on our calendar.

british pearl association strategic view


We believe strongly that open, honest communication is the key to clearly identified and articulated goals. Plus a willingness to work collaboratively with all levels of the pearl industry, interested groups and the broader community is the best way to secure the growth of UK pearls (cultured and natural) and pearl (cultured and natural) suppliers.


Strategic Vision for the next 12 months

Following our recent committee meeting we have set the following goals for the next 12 months:

1 Promotion and Education

  • Increase membership to the BPA.
  • Collaboration with the other trade organisations and ¬†pearl gem/jewellery organisations.
  • To write a consumer guide to buying pearls and a retailers guide to buying pearls.